Sierra
Michelle
Apparel Designer · Creative Director · Competitive Athlete
Sierra is applying for a Lead Designer role to help build products that engage and delight athletes and fans. Sierra doesn’t just understand that brief — she’s been executing it independently for 3+ years, competing in the gear she designs, and building a brand that wins championships. This portfolio is the proof.
Every Responsibility. Already Proven.
This role asks for trend research, concept ideation, all-over print execution, consumer-first design, and a designer who can lead a team at speed. Sierra has been doing all of it independently since 2021. Here’s the direct match.
Champions — Team DTM
Designs That Define The Brand
These are Sierra’s signature pieces — the work that speaks directly to what this brand builds. Each one demonstrates a distinct design language: silhouette knowledge, graphic application, material understanding, and cultural relevance.
Garments That Win Championships
From graphic concept to competition-ready kit — all-over print development, colorway systems, jersey and shorts execution. Every piece designed to perform on the field and command attention in the stands.
From Stock. To Statement.
Sierra takes performance footwear and transforms it into custom art. Each pair demonstrates a complete design process — silhouette analysis, material selection, color application, and personal branding — hand-executed from concept to finished product.
She Designs For Athletes.
This role calls for a consumer-first design process driven by direct athlete input. Sierra doesn’t just design for athletes — she is one. She competes in her own gear, sources her own materials, and builds every piece by hand. The consumer, the designer, and the producer are the same person.
She Competes In The Gear She Creates.
Every cut, fit, and colorway validated in real game conditions before it hits production. This is the consumer insight that can’t be replicated in a focus group — because Sierra isn’t just the designer. She’s the athlete wearing the product on championship day.
Built From Nothing.
“I source my own materials. I manage my own clients. I handle my own production, content, and delivery. I built this brand with no team and no outside money. Imagine what I build with the right team behind me.”
Sierra Michelle Alterations launched from pure drive — no investors, no agency, no shortcuts. Three years later it’s a recognized brand with a championship résumé, a multi-platform presence, and a designer who knows what it costs to earn credibility from scratch. That drive is exactly what this position is asking for at the Lead level.
Every Skill This Role Listed.
Not Just Qualified. The Answer.
Here’s why Sierra is the lowest-risk, highest-upside hire on your list.
You’re not just hiring a designer. You’re hiring someone to lead creative output, protect brand aesthetic, and build products athletes trust. The most expensive version of that hire is someone who takes 12 months to understand your culture. Sierra is already there.
Sierra Michelle
Is Ready.
Lead Streetwear Designer · Available Now. She brings trend intelligence, championship-proven design, athlete credibility, and the work ethic of a founder who built everything from scratch.